With over 2 million mobile applications available in the App Store, you might think that we’re currently in a saturated market. Yet, despite this, interest in mobile applications isn’t going anywhere.

Introduction: Mobile Poised to Grow For Decades

According to the most recent App Annie report, consumers downloaded 194 billion apps in 2018, while time spent in-app has grown 50% from 2016 to 2018 and downloads are up 35% over the same period. Current research indicates that there are 2.5 billion people on the planet that use a smartphone, up from 2.1 billion in 2016.

That trend is still increasing, as a report covered by Business Insider states that “by 2021 smartphones will account for more than 50% of devices connected globally”. In India, (which is second only to China in total number of smartphone users), there are nearly as many people with smartphones as there are people in the USA, and there are also one billion potential consumers who do not yet own a smartphone. Africa is also coming online in a major way; as of 2017, 44% of people in Sub-Saharan Africa had a smartphone. Meanwhile in the USA, the Pew Research Center states that, as of 2018, the number of Americans who own a smartphone is at 77%, up from 35% in 2011.

One researcher found that there are more people on the planet who own a mobile phone than those who own a toothbrush.

Suffice it to say, app development as an industry is poised to continue growth, nationally and internationally, for years to come.

Are you eager to join this burgeoning marketplace with your mobile app idea?

Have you thought of the next Angry Birds, Pokemon Go, or Instagram? If so, that means you have some work to do.

Before you get started, one question: have you heard of Color, Beepi, or Guvera?

We hadn’t either, but each of them received millions in startup capital to fund their great app ideas.

However, these companies and many others like them were unable to bring those great ideas to market, or if they were, they were not able to do so in a truly meaningful way. Because many more app ideas fail than succeed, we’ve put together a road map that can help put your idea into action.

As Steve Jobs once noted:

“Ideas are just a multiplier. Execution is worth millions.”


Execution is where the rubber meets the road in all business. But how do you separate yourself and your Killer App Idea from the crowd and turn it into an awesome and well-received mobile app?

We hope to provide some guidance in the matter.

Let’s dig in.

First off, however and wherever you design your mobile app, our goal is that this blog series (and future posts like it) will be a resource and value added to your journey. As far as our company is concerned, we want to get good information into the hands of innovative developers and entrepreneurs.

This article and the ones that follow are designed to give you a step-by-step explanation of the six most important stages when launching an app, from brainstorm to follow-through. This series is a must-read for any new app-developer, and even if you’re a seasoned developer, you may find a few tips and tricks that could give your app the extra boost it needs to stand out in a crowded arena.

Like any good journey, let us begin with an advisory warning. Before moving ahead with your Killer App Idea, we want you to be sure to consider these three important pitfalls that will affect the value of your new product.

✅ Pitfall #1: Has it already been done?

Are you creating an app that is already on the market (and only serves to solve a problem that has already been solved)?

🤔 Pitfall #2: Do you care what others think?

Many, many failures result from founders not seeking, accepting, and synthesizing feedback.

🚀Pitfall #3: How do you know when it’s done?

Avoid thinking that you’ve finished once you publish to the App store. In some ways, you’ve just begun!

Don’t worry, we’ll come back and go into detail on all three of these pitfalls later in our series.

With an acknowledgement of these pitfalls securely under your belt, you can feel confident in your new app’s potential; what follows is our six-part series on How To Bring A Killer App Idea Into Reality.

The first entry in the series Part One: Is Your App Worth Its Weight In Gold? covers ways to gather research reports, methods for surveys & interviews, and options for landing pages.