2018 Digital Leader Survey ReportMobile is the Achilles Heel of Digital Transformation
Successful digital transformation today requires bold, next-level mobile innovation.
Technology changes fast, but mobile apps change faster, making digital transformation not only challenging, but immediate.
To explore the current state of digital transformation and mobile, Dropsource commissioned a study of 200 digital leaders from the C-suite to Heads of Innovation, Digital and Mobile, that ultimately revealed organizations are struggling to deliver on the promise of mobile.
The results of this study expose several enterprise weak spots: first, a fundamental misunderstanding of how crucial mobile is to a mature digital transformation strategy and second, a resounding lack of mobile best practices. Combined, this spells trouble ahead for businesses seeking to compete, innovate and engage with their mobile audiences.
Download this report for key findings from our research on digital leaders, including:
- 84% feel behind the 8-ball when it comes to successfully using mobile to support their business goals
- 46% have abandoned mobile app projects 1-5 times in the last 48 months
- 73% say their mobile apps are not effective at driving sales, engagement or employee productivity